Case Study Video, Curriculum Materials Creation

Project Look Sharp uses cover images from Newsweek magazine to teach media literacy.


Discussion Questions

1. Is Project Look Sharp's use of the Newsweek covers a transformative use? Does it add value and repurpose the images? Why or why not?
2. Why do you think Newsweek told Project Look Sharp to get permission from the photographers and the subjects of the photos?
3. Does it make a difference whether or not Project Look Sharp makes money from selling their curriculum materials? Why or why not?
4. In this video, the copyrighted images were used for purposes of critique and analysis. Would it make a difference to you if the images were used for purposes of illustration? Why or why not?
5. Which of the five principles f the Code of Best Practices for Fair Use in Media Literacy Education are relevant in this case? What evidence supports your answer?
As you discuss these cases, encourage students to use reasoning and evidence, reviewing the conditions and limitations of the Code to understand the considerations which encourage and limit fair use.